Welcome

About HELICO (USA)

Hashtag RealTalk: How do I grow with you?

We connect and grow with you:  it's true.  Why?  You are awesome and we are honored to be part of your beauty or handsome journey.  Most brands are not woman-founded by a 100% woman-owned, specialty cosmetic manufacturing facility, servicing the international community since 2015.  It allows our brand to have the ability to be dynamic and relevant to what our audience is craving, in terms of products.  We are very unique in our approach to product development and mindful of the water crisis, our ingredients on the back of each product, tell a beautiful story, which is nothing like the purified water that most brands use to water down their products.

We also pledge on our product collections being plastic-free by 2025 and actively offer some biodegradable product options.  Many view Clean Beauty as something plain.  Yet, our view of Clean Beauty goes beyond thickened water.  Our formulas are inspired by you and designed around our love for gourmet dishes.  Collections surpass being just for hair or skincare (your scalp is in the skincare category my lovelies) because our body is whole and we approach everything as a whole, including (but not limited to) products for family members like your furry baby (pets), cosmetic candles (skin-friendly for the home or spa use), greener cleaners (skin friendly for beauty tools and home use), as well as relevant products that our social community wants us to present them with. 

Without compromise, our products are:  plant-based, cruelty-free and vegan-friendly. 

Free of: PEG/PPG, sulfates, phenoxyethanol, EOs, parabens, TEA/DEA/MEA and synthetic fillers. 

The different categories of products are customized and catered for the industry or setting they are used in, whether that be destined for the comforts of your home, your vacation, the salon chair, spa room or professional treatment table.  Products are value oriented and designed to be concentrated. 

We are truly a brand inspired by you, our interactions on social platforms or in professional salons.  We communicate, listen, grow with you and in turn you can grow with us.  You can follow us on Tiktok or IG, our social media outlets of choice, for our latest LIVE chats.  We absolutely believe in the value of infusing every batch with nothing but the best plant-based, patented technologies or cosmetic actives. 

Clean beauty is supposed to do more with less, but let's face it - we're fancy.  In having more condensed, multipurpose formulas, we reduce our carbon footprint and weigh down less our tote or hand bags this way.  We designed the products with more wonderful cosmetic actives and bespoke, rare, natural ingredients to bring affordable luxuries to you.

Our standard of Clean Beauty adheres to the Premium Body Care Lists and Clean Standards that many, natural, healthier and 'en vogue' retailers have set forth because there is no specific governing body as to who rules what 'Clean Beauty' is. 

California is a great state to have products made in, (where our products are made) because it is a state where many toxic chemicals have been banned and/or are on various nasty chemical lists, not limited to Prop 65.  Not all of the USA is regulated at the state level in the same manner.  Therefore, understanding what is in your product is important.  It is why through our blog format web portal, we wanted to bring you educational content that is written in a language that most can understand (as long as you can read English).  It is also why we do live Q&A sessions or connect with you on a regular basis in real-time.  Being the daughter of a retired educator, I realize that everyone learns differently and that is why our online content is diverse.  We also answer questions via email promptly, so do not hesitate to reach out to us.

For our current collection, we have selected condensed formulations and have also adapted certain products to be great for certain lifestyles.  Our products aren't just infused with exotic botanicals.  Our entire collection core revolves around the rarest and most exotic cosmetic distillates, that bring wonderful cosmetic antioxidant and moisturizing qualities to the formulas.  These are products that are great for any skin type, hair type, age group and truly can be combined in so many ways.  Ingredients go under strict internal compliance to ensure that they are high end, performant, comply with our green axis and are sustainably sourced.  Contactar a un miembro del equipo para espanol. Ecrivez-nous pour plus d'information sur notre ligne de produits.

What makes us unique...

Mission & Vision

How we design, structure or make our product very comparable to how you create one of your special recipes at home.  Methodology, the way that something is made, is part of something called trade secret(s).  Technology, our ever-changing world are part of our vision because we are modern, dynamic and mindful -vs.- those offering the same formulas that have been seen for the past 20 or 30 years. 

As a designer, at heart, I realized that our mission statement was more of a 'mission attitude' which comes from gratitude for the wonderful ingredients that stem from Mother Nature.  As part of our mission, we vibe with this:  Be part of the Change.  Be Innovative.  Be creative.  Be Educational, and Inspirational. Be Inclusive. Connect + Communicate + Grow with all you gorgeous souls.  Be relevant.  Remain dynamic.  Be Sincere.  Plastic-free product options by 2025.   Remain Mindful.  Only Positive Vibes.  It allows us to keep things 'real' and coincides with our transparent and open communication style on social media.

As co-founder, formulator and maker, I'm also a woman who loves innovating products.  It is one of my greatest passions to conceive a concept and create it, engineer it to become a retail product, portable art of sorts, that people can access, as a personal care or cosmetic product.

Growing up as a woman who loved all things beauty, I was coloring my hair, cutting it, cutting friend's hair and playing 'beauty shop', since I was about 10 years old.  Every doll got their beauty treatment and I would sketch out products, try everything on my mom's or grandmother's vanity table.  I expressed my creativity at a very youthful age.  I'm also educated with regards to our anatomy/physiology, so when it comes to skincare or hair care, nothing is random.

We are a brand conceptualized pre-pandemic, that launched in the pandemic, as a core of innovative products that are meant to be seen as synergistic collections that you or your skin or hair professional can customize for you as a routine, based on your beauty goals, which we recognize are not static.  Life is dynamic and so is our largest organ:  skin.  Many forget that our scalp is part of our skin. 

Pre-pandemic, I found myself in love with a 'back to basics' vibe of reconnecting with things that brought me joy, my music, my gourmet cooking and what it is to experience that glow from these simple luxuries for our hair and skincare.   It allowed me to infuse a very fresh perspective into my interpretation of how I view Clean Beauty.  We're not reinventing the wheel, as you will recognize that we still have key products in our lines.  You all love certain products in your routines and we understand this.  I understand it, as a product user.  Yet, as a brand, we love to challenge ourselves and some standard product categories do have a twist to them.

While we continue to strive to bring plastic-free collections to you, our current packaging allows containers to be repurposed, refilled (pending the product) or recycled.  Some formulations in the current line, require specific packaging for safety reasons (glass in the shower for instance is not very safe) or formulation compatibility reasons. We realize you have many choices when it comes to products and thank all of you for your support thus far. 

Beauty or handsome care routines are a journey. 

These products are different (unlike the products that end up in your junk drawer).  They aren't just thickened water with a gorgeous bottle and million dollar marketing campaign to fly them to the Moon.  As formulator, I actually use all of these products and my face has never had plastic surgery.  So many have been amazed with how my skin and hair looks for my age, that I was inspired to share my routine.   I was also inspired by my mom, a cancer survivor of 20+ years, so formulas do not contain junk.  It was important to select high-end and quality ingredients for this brand.

We don't just talk the talk.  Both of the brand's co-founders actually use these products and I do model many of them in videos or posts because my skin and hair has never looked better. As discussed in Elle, these are formulas for our diverse and ever changing world.

Latest News

We have our incredible hair and scalp regime that is now available.  The soft launch has sold out but we are accepting pre-orders for what is currently in production.  To be sure to get yours, go to the shop and just process a preorder. 

For retailers or distributors, please go to our RangeMe or contact us to discuss with our professional distributor.

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Our Inspiration + Team

Our team is a custom blend of multi-disciplinary professionals that come together to allow unique collections to come to life. 

Life is dynamic, our beauty and personal care needs are as well, as is our team. It keeps a fresh, relevant, modern perspective on things.  Here, we chose to highlight our inspiration.  If you would like to learn more about our founder, you can explore here. 

Our blog posts are anonymously contributed by team members who are part of the beauty industry and use these products.  Their names are kept hidden for their privacy.  If you have any questions about anything on this site, please contact us.

Mr. Rose

FLOWERS

Flowers are more than just beautiful.  Pending the flower, you also can have wonderful cosmetic benefits that can totally transform some products. We honor the flower power in each petal or part of a flower we use and you can find many of these high antioxidant ingredients in our formulas.

Mrs. Laplante

PLANTS

Plants also have wonderful cosmetic actives and beauty benefits.  Be sure to read our ingredient decks to discover the unique ways we've used plant power in our formulas.

Mr. Willow

TREES

Trees have lots of different components to them: bark, leaves, resin and then some.  We honor the natural elements in our formulas that come from trees and their beauty benefits.

Miss Earthy

ROOTS

Roots remind us of being grounded, yet they also can have incredible cosmetic active and beauty benefits.  We've selected to highlight a certain few in some of our current collections.

Mr. Plum

FRUITS

Fruits are a wonderful, natural source of cosmetic actives and are packed with beauty benefits.

Ms. Legume

VEGETABLES

Just like fruits, vegetables can bring some very interesting beauty benefits to the table and that is why you'll notice a few in our ingredients.