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Our mission is to bring you state-of-the-art plant-based technologies and cosmetic actives into innovative product solutions, formulated for our ever changing world and Clean Beauty needs. Explore a category below.

A 'Haute-Gamme' Woman-Founded, Clean Beauty Brand
As a brand born in the pandemic, our story begins with our skin and hair. We are all so unique as individuals that our mission to bring clean formulations with superior ingredients had us creating this line that has its focus on you. Many products allow you to customize your hair routine and find that ideal morning or night skin ritual that works for your unique needs.

  • No Phenoxyethanol + Oil-Free/Silicone-Free
  • Luxurious Naturals + Performant Cosmetic Actives
  • Plant-Based Formulations + Green Axis
  • Sustainably Sourced Ingredients
  • Uniquely Manufactured For Optimal Freshness
  • Quality Ingredients with Excellent EWG Ratings
  • No DEA, MEA, TEA. No Sulfates. No Mineral Oil.
  • No EOs, PEG/PPGs
  • Salon Quality + 100% Naturally Derived Ingredients
  • Customized Solutions + Orders are Available*

A Few Favorites

From our Back to Basics Collection

  • All
  • Skincare
  • Specialty

Creme Lotion

Micellar Cleanser

Eye Serum

Vitamin C Serum

Organic Soap Set

For Dogs

Cosmetic Candles

Serum Mask

Kitchen Cleaner

Media Relations

A Place for our Posts, News & Media Coverage

Welcome

In this section you will find links to articles, posts that we've written about, print media or press releases. Click one of the items below to explore that content.  Our audio-visual posts will be periodically listed here. Subscribe to our newsletter or join us on social media to have our latest updates.  These posts may also reflect our maker. 

Meet Our Founders & USA Brand

Nancy

Founder USA

Nancy is a founder of this brand and also the owner of Nancy's Passions LLC, a 100% woman-owned, specialty cosmetic manufacturing facility.  She is incredibly innovative and has been involved, internationally, with some aspect of manufacturing and product design since the early 2000s. As a celebrity, specialty, Cosmetic Scientist, servicing the global community, she has been sough out for her R&D by some of the Top 20 grossing beauty companies and has worked with some of the most seasoned minds in the industry (which allows her to have an interesting, professional, portfolio to date).  While she is renown for her Color Expertise that she brings to the Cosmetic Industry, you'll discover her love for skincare and hair care in our latest collections. Connection and communication is important for her. Therefore, you can find her on our social media platforms of choice.  Follow us to tune in for some real-time chats!

HELICO| USA

Clean Beauty Brand

From the Earth to the Sea, we are inspired by luxurious naturals, innovation & education. Explore our latest collections!

CG

Co-Founder USA

As a Cuban-American, family person, CG brings a unique perspective to this brand with his creative concepts and diverse ancestral background. It was important as co-founder, for him, to see us integrate a vast (Clean) ingredient selection to allow us to be inclusive, with products that everyone can use, regardless of their gender or race/ethnicity.